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Google tag manager datalayer11/10/2023 How we make meaningful FUNNELS to clearly understand bottleneck and user behavior on Google Analytics 4.ĭata Layer is one of the most essential concepts in the data-analytics world.How we passed the data into Google Analytics 4,.How we processed the dataLayers through Google Tag Manager,.How we used dataLayers to track important events and collect important information,.I will walk you through in this case study on: So we needed to set up advanced dataLayers and send relevant data on each step. Also, the classic funnel tracking doesn't allow you to pass extra data. The classic funnel tracking wasn't working for us because the URL wasn't changing at every step. We were losing a lot of clients in the funnel. We have created a complex web application that would take users eight steps to complete their orders because the purchase process required a lot of customization. Have any questions? Ask in the comments and I'll do my best to answer!Ĭase Study on dataLayers & Google Tag Manager In this post, I will give you a high-level overview of how dataLayers, GTM, and GA4 can be used to track important user metrics and even find the problems! We use dataLayers and Google Tag Manager mostly for analysis, reporting - but even for debugging purposes by tracking user behavior in-depth. One topic I am surprised though is not many developers know about dataLayers, Google Tag Manager and how they can be a great combination to track the key metrics, funnels and gather a valuable amount of information. They use too many tools at the same time and know most of them easy as winking. I am always amazed by the full-stack developer's knowledge, experience, and learning habits.
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